Marketing Account Manager
Location: Winnipeg, MB
Why This Role at Birchwood Is Different:
At Birchwood, marketing is a strategic driver of
growth, retention, and brand leadership.
As Manitoba’s largest automotive retailer, Birchwood
operates 24 dealerships, multiple collision centres, and credit solutions
all supported by a centralized, in-house marketing team. This role is designed
for someone who wants real ownership, real budgets, and real
influence—not just campaign coordination.
If you’re looking to challenge yourself beyond “digital-only
execution” and into full-funnel marketing strategy, planning, and
performance management, this role was built for you.
The Opportunity:
As an Account Manager, you will act as the primary
marketing partner for a portfolio of Birchwood dealerships. You’ll work
directly with General Managers, and senior leadership, helping translate
business goals into integrated marketing plans that drive sales, service
retention, and brand consistency.
You’ll own the planning, budgeting, execution, and
performance analysis of dealership marketing—across digital,
traditional, in-store, and experiential channels—while leveraging the scale
and expertise of Birchwood’s centralized media team.
What You’ll Be Responsible For:
Strategic Partnership & Planning
- Serve
as the trusted marketing advisor and first point of contact for
assigned dealerships
- Lead annual
and monthly marketing planning, aligning dealership objectives with
group strategy
- Recommend
the right channel mix, messaging approach, and investment strategy—not
just digital tactics
Budget Ownership & Performance Accountability
- Manage
and track dealer advertising budgets, ensuring spend aligns with
approved plans and delivers ROI
- Monitor
performance across campaigns and channels, using data to optimize,
adjust, and re-prioritize
- Develop
clear, actionable monthly performance reports tied to business
outcomes—not vanity metrics
Execution Across All Facets of Marketing
- Coordinate
campaigns across:
- Digital
advertising (search, social, display, video)
- Website
initiatives and conversion optimization
- Email
and CRM-driven communications
- In-store,
on-lot, and local market activations
- Brand
and OEM-aligned initiatives
- Work
closely with internal creative, digital, and analytics teams to ensure high-quality
execution
Insight, Optimization & Leadership
- Analyze
results, identify trends, and proactively bring new ideas and
improvements forward
- Translate
manufacturer programs, inventory priorities, and local market conditions
into compelling campaigns
- Balance
multiple dealerships while maintaining exceptional organization and
attention to detail
What We’re Looking For:
- 1–5+
years experience in marketing, account management, or client services
- Proven
ability to manage multiple stakeholders, timelines, and budgets
- Experience
across marketing strategy, execution, and reporting (not just
campaign deployment)
- Strong
communication skills— confidently present recommendations and results
- Experience
in automotive, retail, or multi-location brands is an asset (but not
required)
- Post-secondary
education in Marketing, Business, Communications, or related field
Why Birchwood:
- Be
part of Manitoba’s largest and most progressive automotive group
- Work
on real budgets and real strategy, not just task execution
- Collaborate
with a high-calibre in-house fully resourced marketing team
- Exposure
to senior leadership and dealership decision-makers
- Competitive
compensation, benefits, and professional development
- A
culture built on integrity, accountability, and continuous improvement
For over 60 years, Birchwood has grown by doing business the
right way—honest, fair, loyal, and progressive. We’re looking for
marketing professionals who want to grow with us and help shape the future of
automotive retail in Manitoba.
Interested?
Apply today and don’t miss this opportunity to take the next step from “managing campaigns” to owning marketing outcomes.
Birchwood is Manitoba’s largest automotive retailer. Our 24 franchises are in addition to four state-of-the-art collision repair centres and four Birchwood Credit Solutions locations. We offer sales, services, and parts to meet our customers’ automotive needs. We’re a recognized leader in the retail automotive industry, not only for our diverse workforce reflecting our community, but also for our unparalleled commitment to team members, customers, partners, and neighbourhoods. At Birchwood, our days begin and end with gratitude, personal leadership, trust, respect, continuous improvement, and generosity.
Birchwood is committed to creating a diverse workplace and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Reasonable accommodation is available to applicants with disabilities upon request. Please email your request to: recruitment@birchwood.ca
